Harris College of Business & Executive Education
B.S. in
Marketing
With a bachelor’s in marketing, students will leave Faulkner University prepared to pursue further education or begin a successful career in business. The experience, knowledge, and skill sets imparted by this program are the foundation for many opportunities. Additionally, the noteworthy liberal arts component and Christian perspective will ready students for the world at large.
Program Objectives
The Bachelor of Science in Marketing provides a broad overview of the functional areas of business with an emphasis in Marketing. The curriculum focuses on consumer behavior, personal selling, sales management, advertising, promotion, digital marketing, and marketing research. This degree prepares students for marketing careers in contemporary organizations that implement digital marketing tools and data analysis techniques for decision making. Graduates will leave with the following skills and abilities.
- Functional business knowledge of marketing concepts and principles
- Strategic marketing problem-solving skills applicable to business and marketing operations
- The ability to apply key marketing analytics concepts and methods to solve problems in business decision-making
- Written communication skills essential to advertising and promotion
- The ability to apply basic concepts, principles, and business tools used in the performance and solution of functional marketing operations.
PROGRAM RESOURCES
UNDERGRADUATE
Admission Requirements
- Must be a high school graduate with a regular or advanced diploma or have a GED certificate
- For 2026-2027, applicants with either an ACT Composite score of 18 or a minimum GPA of 3.25 or higher, qualify for unconditional admission.
- Applicants who do not meet this requirement will be considered for conditional admission. See the current catalog for conditional admissions criteria.
- Faulkner University admits students who wish to transfer from other accredited Colleges and Universities. Specific information of the transfer of credits may be found in the Transfer Credit section of the undergraduate catalog.
Admissions and contact
For additional information, please contact our enrollment team:
Phone 334.386.7200
Email admissions@faulkner.edu