[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.faulkner.edu\/news\/faulkner-university-launches-new-academic-logo\/#BlogPosting","mainEntityOfPage":"https:\/\/www.faulkner.edu\/news\/faulkner-university-launches-new-academic-logo\/","headline":"Faulkner University Launches New Academic Logo","name":"Faulkner University Launches New Academic Logo","description":"By Rebecca Burylo and Caroline Thompson Deep Christian faith, high academic standards, and campus community are what define Faulkner. What better way to broadcast that to the world than by creating an academic brand that better aligns with our direction…","datePublished":"2019-12-16","dateModified":"2019-12-16","author":{"@type":"Person","@id":"https:\/\/www.faulkner.edu\/author\/rburylo\/#Person","name":"Rebecca Burylo","url":"https:\/\/www.faulkner.edu\/author\/rburylo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/37a0c97fbd1eda89e38697defcaf0573?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a0c97fbd1eda89e38697defcaf0573?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Faulkner University","logo":{"@type":"ImageObject","@id":"https:\/\/www.faulkner.edu\/wp-content\/uploads\/Official-Horizontal-480x128.png","url":"https:\/\/www.faulkner.edu\/wp-content\/uploads\/Official-Horizontal-480x128.png","width":480,"height":128}},"image":{"@type":"ImageObject","@id":"https:\/\/www.faulkner.edu\/wp-content\/uploads\/Official-Crest-1.png","url":"https:\/\/www.faulkner.edu\/wp-content\/uploads\/Official-Crest-1.png","height":3009,"width":1546},"url":"https:\/\/www.faulkner.edu\/news\/faulkner-university-launches-new-academic-logo\/","about":["News"],"wordCount":709,"articleBody":"By Rebecca Burylo and Caroline ThompsonDeep Christian faith, high academic standards, and campus community are what define Faulkner. What better way to broadcast that to the world than by creating an academic brand that better aligns with our direction as a university.\u201cThe leaders on campus including President Mike Williams began discussion of developing a more academic-looking icon,\u201d said Patrick Gregory, Director of University Marketing. \u201cJohn Tyson, Mark Hunt and I created a team to work on the project and together we contacted Greg Hahn.\u201dGreg Hahn is a graphic design artist and logo designer, who owns Designs by Hahn. For years he\u2019s been helping businesses, athletic teams, universities and organizations create images that best portray their brand.  \u201cThe work I do is bigger than the design itself. The logo represents a community and people identify with it,\u201d Hahn said. \u201cThey wear it on their clothes or use it as a bumper sticker. It’s more than just a pretty picture. It’s rewarding to know that an idea that began as a simple sketch can go on to be valuable to the organizations that will use the design for years, hopefully decades, to come and I’m thankful to Faulkner for entrusting me to work on this.\u201dThe new logo replaces Faulkner\u2019s original logo created nearly 35 years ago, which consisted of the traditional curved Faulkner \u2018F\u2019 with an image of the spire from atop the E.L. Collum Rotunda driving up the through the center. This image was adopted shortly after the university changed its name from Alabama Christian College to Faulkner University in 1985.The Rotunda was one of the first buildings on campus when the school moved to its current location. Over the years, as Faulkner expanded its program offerings, and more students enrolled, additional buildings were constructed to accommodate that growth. Many of these buildings have a distinct architectural design element featuring a cupola, or a small dome structure on top, including the new front entrance.Gregory sent Hahn several images of those buildings along with the Freeman Tower in order to sketch ideas for the design. \u201cWe wanted the updated logo to be a crest, something that included the architectural features found around campus that everyone, both alumni and current students could recognize and take pride in,\u201d Gregory said. \u201cIt was decided that the entrance building is a structure that everyone on campus would instantly recognize and connect to Faulkner\u2019s identity. Although the building\u2019s features are fixed, there are multiple ways to render it. My goal was to capture the unique way that lighting falls onto the top of the structure and the spire. I chose to position it at an angle where the viewer is looking upward at the spire and cross,\u201d Hahn said. \u201cThis is the angle at which most people will naturally view the entrance building as they enter campus, and at the same time, it gives the logo an esteemed look as it towers above. The outer crest shape frames it all together.\u201d\u201cPat Gregory and I decided to also incorporate a cross. I was really pleased with how all these elements fit within the crest, while maintaining a clean overall design.\u201dThe design was presented to two focus groups. One group consisted of faculty and staff while the other was made up of students. The students\u2019 overall response was positive, though they suggested to enlarge the \u2018F\u2019 in the center. Likewise, the faculty suggested distinguishing the center cross even further by outlining it in its entirety. Both suggestions were incorporated into the official design. \u201cI enjoyed being a part of the creative process and giving input in conjunction with other students,\u201d said Emma Revels, one of the students in the focus group.The logo was introduced to the public at this year\u2019s annual Benefit Dinner.\u201cI think this new design provides Faulkner with a distinguished crest that visually aligns with the mission and vision of Faulkner and showcases the level of prestige and academic standing we have in the community,\u201d Gregory said. \u201cWe have a campus full of talented and professional students and professors and we want Montgomery and the rest of the country to know that.\u201d"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.faulkner.edu\/news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Faulkner University Launches New Academic Logo","item":"https:\/\/www.faulkner.edu\/news\/faulkner-university-launches-new-academic-logo\/#breadcrumbitem"}]}]